Hey! I’m
An entrepreneur by DNA and a storyteller at heart. Oh! And silly by nature.
I’m on a mission to amplify coaches’ voices so they can stand out, sell out, and transform more lives through powerful messaging crafted to connect.
How My Passion in Helping Coaches Reach More of the People Who Need Them Most Came to Life
1996 - 1998
Like Most Tales, It Started When I Was a Young Whippersnapper
I grew up in Southern California to an auto repair shop business owner (my dad).
When I wasn’t in school, I was at his shop. Watching…probably a little creepily, BUT watching nonetheless.
From a young age, I noticed the value of connecting with customers. Because my dad’s customers didn’t just return for service, but to simply talk and laugh.
They returned with referrals, repeat business and at the end of the day...? Were loyal. I saw how genuine connection can be extremely powerful for a business.
That early exposure to customer connection stuck with me…and it shaped how I approached sales years later.
2008 - 2019
As I Grew Up, I Had a Knack for Forming Deep Connections…
Connecting and relating with others came effortlessly.
In high school, they called me “The Storyteller.”
Because during every break, I’d share random stories that left my little crowd engaged (and people kept coming back for more). So much so that it became clockwork.
I’d say I had a knack for telling stories.
When I landed my first job in food and beverage, I always focused on a customer-first approach and creating an amazing experience. Because without them, businesses wouldn’t exist.
Which strangely led me to car sales…
2020 - 2021
Selling With Heart
When I got my first job in sales, I used the “gifts” I learned throughout life to connect with my customers.
Since my first week in sales, I competed with the dealership’s top salesperson and beat the store record by selling 5 cars in 1 day.
Not because of skillful pressure tactics, but because I listened, understood, and wanted to help. Like I would a family member.
Because trust is a precursor to any sale.
2023 - Current
Then The Unexpected Happened…
Life flipped upside down after a near-death experience on Mother's Day of 2023 left me in a coma for 3 weeks.
When I woke up…I viewed life through a drastically different lens.
Simple interactions became precious. Helping people accomplish more in life rose to the top of my list.
Soon after, I stumbled upon copywriting and found something that I could really resonate with…
I can use my lifelong passion for storytelling and connection to help coaches stand out, sell out, and create loyal communities through powerful, empathetic messaging.
Because when your message reaches more of the right people, you don’t just fill programs and boost sales…
You spark change in more people’s lives. Delivering real results and creating real relationships.
And that’s the impact I’d love to help you achieve.
And the best part…? My fiancé has been with me every step of the way.
My Non-negotiables:
Integrity
I believe in holding myself in the same fashion whether I’m alone or in public. Anyone can act a certain way in public, it’s how we behave when no one’s watching that truly counts.
Quality
I believe if you don’t put your all into it, then what did you really accomplish? How you do anything is how you do everything is my motto.
Empathy
In a world where negativity thrives and empathy is scarce, I choose to zig when everyone else zags, to truly connect and walk in others’ shoes. Because so much can happen when we genuinely care for one another.
Ambition
I believe in striving to be my best self. Through consistent reflection and action, we aim to leave a legacy our kids will be proud of.
Fun
I believe that creativity and inspiration flow best when you’re enjoying the process. Fun isn’t a bonus, it’s essential to breakthrough ideas and lasting success.
Join the conversation on Instagram…
Get helpful marketing and copywriting insights in my blog: The Copy and Strategy Hub
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