Hey! I’m
An entrepreneur by DNA and a storyteller at heart. Oh! And silly by nature.
I’m on a mission to help heart-led businesses stand out, sell out, and create a positive impact through powerful messaging in today’s crowded marketplace.
From a Wake up Call to a Burning Desire to Spark Change…
Westvale Copy began because of a passion for storytelling and connection…and a drive to help the change-makers create a profound impact in the lives of the people who need you.
Because after all the hours you’ve poured into building something that matters, your marketing should work as hard as you do.
With a conversion-focused blend of storytelling, psychology, and empathy, I craft messaging that does just that…As it should.
It’s not sleazy marketing…it’s human psychology.
1996 - 1998
Like Most Heartfelt Tales, It Started When I Was a Young Whippersnapper
I grew up in Southern California to an auto repair shop business owner (my dad).
When I wasn’t in school, I was at his shop. Watching… probably a little creepily, BUT watching nonetheless.
From a young age, I noticed the value of connecting with customers. My dad’s customers didn’t just return for service, but to simply talk and laugh. They returned with referrals, repeat business and at the end of the day...? Were loyal. I saw how genuine connection can be extremely powerful for a business.
That early exposure to customer connection stuck with me… and it shaped how I approached sales years later.
2008 - 2019
As I Grew Up, I Had a Knack for Forming Deep Connections…
Connecting and relating to others came effortlessly.
In high school, I earned the nickname “The Storyteller.”
During every break, I’d share stories of my past that left this little crowd engaged (and people kept coming back for more).
That was the moment I realized how impactful storytelling is for getting and holding attention.
When I landed my first job in food and beverage, I always focused on a customer-first approach and creating an amazing experience. Because without them, businesses wouldn’t exist.
Which strangely led me to car sales…
2020 - 2021
Selling With Heart
From week 1, I competed with the dealership’s top salesperson and beat the store record by selling 5 cars in 1 day. Not because of skillful pressure tactics, but because I listened, understood, and wanted to help. Like I would a family member.
Because trust is a precursor to any sale.
2023 - Current
Then The Unexpected Happened…
Life flipped upside down after a near-death experience on Mother's Day of 2023 left me in a coma for 3 weeks.
When I woke up….I viewed life through a different lens.
Simple interactions became precious. Helping people accomplish more in life quickly rose to the top of my list.
Soon after, I stumbled upon copywriting and found something that I can truly resonate with…
I can use my lifelong passion for storytelling and connection to help heart-led businesses stand out, sell out, and create loyal communities through powerful, empathetic messaging.
Because when your message reaches the right people, lives can change. Delivering real results and creating real relationships. The same kind I watched my dad build in his shop when I was a kid.
And as a result, you get to help more people achieve more in life. A domino effect of positivity that I’m here for.
I like to call it: transformation at scale…
And the best part…? My fiancé has been with me every step of the way.
My Non-negotiables:
Integrity
Quality
Empathy
Ambition
Fun
Join Me in the Copy & Strategy Hub
AI Copywriting: Is It Efficient or Fictitious?