AI Copywriting: Is It Efficient or Fictitious?

Time and time again we’ve heard how AI is taking over jobs and leaving many people out of work. This is a topic that’s been going around for some time now, and it’s for good reason.

With how fast it has evolved since the height of COVID and the miraculous advancements it’s made across industries, it’s no wonder why businesses of all shapes and sizes have jumped in head-first.

With this profound piece of technology at our fingertips, it’s easy to see all of the capabilities of AI in our everyday lives which makes you wonder, can it handle the demands of persuasive copywriting in today’s competitive marketplace? Let’s find out.

AI Is Good at Generating Ideas

Sometimes getting started is the hardest part of any creative endeavor and this is where it really shines. While you still need to use critical thinking because some of the ideas it gives ARE totally off the wall, it's great at giving you 10, 15, or even 20 ideas that can be your starting point for your content or copywriting assets.

It’s a Pretty Decent Research Assistant (Always Fact-Check, of Course)

AI is great for getting your feet off the ground as it relates to research. It’s great for coming up with things that you may not have thought of, but it can spit out egregious statistics and data that are in no way correct. 

It’s better for coming up with research ideas you may not have thought about (that are important) and then later fact-checking them before using the data for any important asset.

It’s a Conceptualization Machine

Now that you have some ideas and research laid out, it’s time to put it into action. Because starting anything creative is the hardest part, it's great to have an outline or a rough draft that you can look at to get the creative juices flowing (obviously not using the content that it provides as it may not be reliable).

While AI can increase efficiency when it comes to brainstorming and conceptualization, let’s see how it stacks against producing copy.

AI Can’t Produce Original Copy

While AI can certainly sound nice, it repurposes already used content. It generates its answers based on the vast amount of data it was trained on which includes a large portion of text on the internet. And as we all know, there is a lot of false and inaccurate information on the internet. So proceed with caution.

Using AI as your copywriter is a surefire way of blending in rather than standing out and in a world of information overload, being thrown at us in every direction, at every second, blending in is a way to fall behind.

AI Can’t Anticipate Human Demands

As the legendary marketer and author of “Breakthrough Advertising” Eugene Schwartz said, “copy is not written, it’s assembled”. There are anticipations, demands, and questions that the reader has (at certain points in your copy) that need to be addressed or you risk losing sales. 

AI can’t think strategically on the structure of your copy and the demands of the reader that must be addressed. With distrust as the new default, consumers are more skeptical than ever before and are looking to find anything wrong with a business before they feel safe to purchase. 

So while it may be cost effective in the short-term, it may be detrimental in the long-term.

It’s Inconsistent With Its Responses

As someone who’s a very curious individual and wants to try out everything (why not, right?) I decided to test how AI writes copy and see how it stacks up against a human copywriter (me).

In April of this year (2025), I wrote a sales email and decided to run it through ChatGPT to see how it would critique my copy. It came back saying there were some words with “better alternatives” so I thought, ok let’s plug in those words and see what it says.

After replacing those words, I sent it another prompt and what it came back with was like a palm to my face…

It told me that the words that I could’ve replaced with “better alternatives”, could be replaced with “better alternatives”.

Ok, understood, so what were those other, other alternatives then…?

The original words that were already written in my first draft…

It Can’t Craft Messaging That Aligns With Your Brand Voice

Because in today’s world of AI, a business without a brand is like customers communicating with a robot. People are getting better at spotting AI and its word choices. Eventually, it starts to become messy messaging and a salad tossed full of words. 

AI either creates over-the-top tones of your brand's tone of voice or it creates a bland tone that screams boredom and puts readers to sleep rather than inspires them to act. 

Why Great Copywriters Are Irreplaceable

AI is a great copywriting tool that helps copywriters in their process, but it's far from ever replacing copywriting jobs altogether.

Because copywriting is much more than putting a product (or service) on a pedestal and showing you why it's a must have. 

Copywriting has to connect, relate, tell REAL stories, share missions and values, empathize, and much more. Let alone use psychology to drive readers to act. Because most people STILL won’t act even though they know it can benefit them.

Buying cycles are taking longer and longer because, as consumers, we feel disconnected and are tired of the overhype that ends up creating false realities that we can’t achieve.

Before we make a purchasing decision, we research and stalk businesses until we find something that stands out that we respect, admire, value, etc. then maybe you’ve earned the right for the consumer to take the next step.

So, Is It Worth Relying on AI for Your Copywriting?

In short….no.

While AI powered copywriting certainly sounds nice and can write with a punch, that’s by far the only piece to the puzzle when trying to turn browsers into buyers and buyers into irrationally loyal fans. 

AI is a great assistant but not a solution to copywriting. Let alone marketing in general.

It has its place and it may be going after coding jobs, as well as jobs that are relatively simple, but AI won’t replace human copywriters (at least not in the foreseeable future).

With that being said, it's exposing the bad copywriters. The ones who skip the in-depth research. The ones who write fancy words on a page that do nothing more than sit there. And the ones who don’t understand buyer psychology such as addressing concerns, objections, or building up trust and connection.

People want to connect with businesses they share values with. That they believe can help them get where they want to be.

And with consumers getting smarter on the use of AI and marketing, they’re siding with the businesses who want to forge real connections with real people who have real values.

Now that you know what AI is capable of in copywriting…

Would you trust your marketing and copywriting to a toaster? 

If you’re ready to boost conversions and take your business to its next level using a real copywriter who writes words designed to create real action and real urgency while winning trust (without a reliance on AI) let’s connect and create marketing that speaks to the soul of your target audience. Connect with me.